International chart topping Cuban duo, Gente de Zona are back with another incredible hit alongside Latin icon, Marc Anthony with the world premiere of their music video for their new single, “Traidora”. In partnership with Univision Network, Gente de Zona will personally present the video for it’s world premiere live in studio on Primer Impacto on Thursday January 21st, with exclusive previews across the network’s programing including HOY, El Gordo y La Flaca, Univision online, and local affiliates. The video will world premiere online January 22nd on VEVO.
“Traidora” was filmed in Miami, FL under the direction of Alejandro Pérez whom also directed many of the group’s previous videos such as "Bailando" and "La Gozadera". The video takes us on a journey of young love where we see Alexander, Randy Malcom and Marc as kids all falling in love with the same girl, and finally going after her years later only to find a surprise awaiting them. "Traidora" is written by Leoni Torres, Randy Malcom, Alexander Delgado, and Marco Antonio Muñiz (Marc Anthony) and will be included in the group's upcoming album slated for release under Magnus/Sony Music Latin for spring 2016.
The first collaboration between Gente de Zona and Marc Anthony reached #1 in sales in 15 countries throughout Latin America and topped radio charts in the United States. It earned the group two Latin American Music Awards this past October in the categories "Best Urban Duo or Group" and "Favorite Tropical Song." Gente de Zona are nominated for two 2016 Premio Lo Nuestro awards for "Group or Duo of the Year" in Tropical and "Video of the Year" with “La Gozadera”. The success of "La Gozadera" and excitement over "Traidora" confirms this union as one of the most impactful combinations of 2015.